Email open rates are what it’s all about when you come down to it. What good is the big list if nobody opens and reads it? There are a lot of ideas out there about writing headlines, but the article below has some pretty different viewpoints. Close attention to it will pay heavy dividends.

After the article the Twitter buzz on open rates is posted.

Article Summary
When you are trying to build a relationship with your list through email marketing, it is important that you get a large percentage of them to actually read your messages. You can accomplish this by…

Two Effective Techniques for Increasing Your Email Open Rates

Author: Kevin Tan

When you are trying to build a relationship with your list through email marketing, it is important that you get a large percentage of them to actually read your messages. You can accomplish this by using specific techniques to create attention-grabbing headlines that your readers will want to open.

You want to ensure that you gain and maintain your readers’ trust, so you don’t want to make outrageous claims in your email headline and then let them down in the actual message. You want to use subtle selling techniques in your headlines and them give them value in the body. Two such tactics that are effective in accomplishing these goals include projecting implied benefits towards your readers in your headlines and using results-oriented headlines.

Headlines with Implied Benefits:

You don’t have to directly tell the reader the benefit, but they should easily be able to deduce the benefit they would get from reading your email from the headline. For example, if you used the headline “How I lost 8 Pounds in 21 Days”, there is no benefit directed at the reader but they can easily glean the benefit by learning the steps you took to lose weight and apply it to themselves so that they could achieve the same results.

This is subtle selling at it’s best – they might have their guard up if you headline the email such as “Lose 8 Pounds in 3 Weeks!” or even “How You Can Lose 8 Pounds in 21 Days” since that sounds a little more like hard-selling. This also sounds more theoretical than results-based, which leads us to our next tactic.

Results Oriented Headlines:

A great way to increase open rates is to tell the readers that results have been achieved. When results are seen by other people, that creates a naturally inspiring effect and people will want to see the details of those results and how they can achieve the same for themselves. A couple examples include:

“My Student Just Received a $5000 Copy Writing Contract” or

“My Client has lost 25 Pounds in 2 Months”

If you are promoting an affiliate product, just substitute the vendor’s name in the headline – “Paul’s Student Just Received a $5000 Copy Writing Contract”. Be sure to ask the vendor for plenty of testimonials and pre-sales material you can use in your marketing.

By using the above two techniques in your email marketing, you’ll increase the amount of emails that get opened, which will enable you to build a more responsive list and ultimately bring in more profits.

Article Source: http://www.articlesbase.com/email-articles/two-effective-techniques-for-increasing-your-email-open-rates-4035441.html

About the Author

Kevin Tan is an internet marketing and home based business expert.

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And look at the Twitter results for Headlines and Open Rates. This site even showed up.

What is your open rate on your email list? If you don’t have an email list start one right now for free! http://t.co/nJ4ZhsAs

By SimplyLBusiness at 11/18/2011 16:31

RT @worldata: INTERESTING: new service lets you get real open rate data from REAL email subject lines: http://t.co/97X8RehH @OtherInbox #emailmarketing

By steve_sutton at 11/18/2011 11:56